What Makes Private Label Clothing Manufacturers Outrun Manufacturer-Brands?
Since its inception, fashion industry has been witnessing a kind of competition- in the form of - Combat between Clothing Brand Stores & Clothing Manufacturers Combat amongst manufacturer-brands of same products Combat amongst National/International Brand Stores & Retailers And most recent one that has been gaining lots of prevalence in last 2 decades is - combat between Private Label Clothing Manufacturers & Manufacturer Brands. What led to this competition? “Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity”- Nancy Pearcey Competitions are good, they provide better options, & fashion industry imbibes habit of constant competition in its genes. Big manufacturer brands, from Ralph Lauren to Benetton , in a way of competing with each other, have established themselves as fashion houses. They have consumer power; have their own stores/franchised stores, which sel